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Kicking things off
Sports for many is more than a hobby; it’s a way of life, a staple in their social calendar.
The importance of supporting male incontinence in sports goes beyond the athletes on the field and the supporters in the stands, it’s about a fundamental aspect of inclusivity and accessibility in a sporting environment. Women have access to sanitary disposal facilities, so why should it be any different for men?
For players and athletes, male incontinence provisions mean competing at their best without the added stress or discomfort of managing incontinence. For fans and visitors, it ensures that attending live events remains a joyous, worry-free experience, where the focus is on supporting their favourite teams rather than worrying about how they will dispose of their incontinence waste.
Creating BOG STANDARD washroom not only enhances inclusivity, but it also enhances the washroom experience, the well-being and dignity of men directly affected by incontinence and fosters a more welcoming a supportive atmosphere across the sporting community. Remember, incontinence can happen at any age.
1 in 8 men will be diagnosed with prostate cancer in their lifetime. The stat rises to 1 in 4 in Black men. With an average of 12 million male spectators for the Premier League football games every year, we estimate that 1.375 million of these men will be diagnosed with prostate cancer in their lifetime. This number isn’t just a number on a scorecard; it’s a wakeup call to act now.
Write to your club
Demand the BOG STANDARD at your club and help get men living with incontinence Back in the Game. Many men suffer in silence and would rather miss out on attending a game because of their incontinence and inadequate facilities. Demand change today and help end the silence, providing men with the facilities they need.
Manchester United x BOG STANDARD
Leading the way in creating washroom equality is Manchester United. A football club that encompasses equality, diversity, and inclusion on and off the pitch through their ALL RED ALL EQUAL value; creating safe spaces for men with incontinence was a no brainer.
The scale of the challenge
Making matchdays more accessible
We're proud to see our Back in the Game campaign continuing to grow, helping men living with incontinence return to stadiums, sporting venues and the clubs they love with confidence.
As part of our wider BOG STANDARD campaign, Back in the Game focuses on improving facilities in sports venues and raising awareness of the challenges many men face when attending live events. When clubs sign up to BOG STANDARD, they're also helping more supporters get Back in the Game.
This year, the campaign was featured twice on ITV's Good Morning Britain, with prostate cancer survivors Errol McKellar, Brian Horton and Joe Appiah, alongside representatives from Prostate Cancer UK, sharing their personal experiences and highlighting the real difference dedicated incontinence bins can make. Their stories reinforced a simple message: small changes can have a life-changing impact.
The coverage has helped raise awareness across the sporting world, with clubs including Hull City AFC, Manchester United, and many others signing up to the BOG STANDARD campaign and installing incontinence bins as part of their commitment to making matchdays more inclusive.
The feedback has been fantastic, with men telling us they feel more confident attending games and events knowing the right facilities are available.
Small cost. Big impact.
Watch our most recent segment on GMB
Sustainable partnership
Did you know that the hygiene waste we collect from our customers is diverted away from landfill? Thanks to our phs LifeCycle Strategy, we’re able to divert our customers waste and take them to energy-from-waste sites instead to create energy to power industries and homes. By creating BOG STANDARD washrooms, you’re not only doing right by men with incontinence, but by the planet too.
Create BOG STANDARD washrooms with us
For men dealing with the effects of prostate cancer treatment or incontinence, the washroom should be a safe space – especially in a bustling environment of a stadium or sporting grounds. The BOG STANDARD Charter allows men to dispose of their waste with dignity – which will allow them to continue to live their lives and enjoy their team play without embarrassment, shame or anxiety. It’s time to talk a good game. Join the movement, and create BOG STANDARD washrooms for your fans, staff, and athletes today. To learn more on the BOG STANDARD tiers, and how you can create those safe spaces for men with incontinence.
